Red iPhone 7 and 7 Plus And iphone SE Models are reportedly on deck.New iPhones
Per a new report from Apple central web site Macotakara , Apple is Launching 3 “new” iPhone models. the primary variant of the company’s comparatively inexpensive, small-screen iPhone SE with 128 gigabytes of storage (current models Come with either 64 or 16 GB of storage)
Additionally, Apple is reportedly progressing to add new red variants of each the iPhone 7 Plus and iPhone 7 to its lineup
Let’s take a more in-depth consider what these new product might probably do for the company’s iPhone business.The new iPhone SE might facilitate boost blended average mercantilism costs…or unit shipments
On Apple’s April 2016 earnings decision, company chief executive officer Tim Cook explained that the iPhone SE is attracting 2 styles of customers.The first set, he explained, Those customers that needed the newest technology however needed it lot of compact package.”
“We clearly see even a lot of folks than we have a tendency to thought in this class,” Cook other.
The second set of potential iPhone SE customers, per Cook, were people “who be after to possess associate iPhone however could not quite stretch to the entry worth of the iPhone, and we’ve established a new entry [with the iPhone SE].”
The iPhone SE with 16 gigabytes of storage currently sells for $400, with the 64GB version coming in at $450 the iPhone 6s with 32 gigabytes of storage sells for $550.New iPhones
With this rumored 128GB iPhone SE, Apple has 2 potential ways to try to boost revenue.
The first is that it can simply ax the 16GB iPhone SE model and offer the 64-gigabyte version at the $400 price point and the 128GB variant at the $450 price point that the 64GB version currently occupies.New iPhones
That course of action has the potential to reduce blended average selling prices (perhaps as mix shifts down to the $400( 64GB version), but it could also boost overall unit demand as value-oriented customers may be more inclined to grab an iPhone.
Alternatively, Apple could simply add the 128GB iPhone SE to the current lineup and charge, perhaps $550 for it. This might not stimulate a lot more unit demand, but it could have the effect of getting the portion of the iPhone SE-buying population that is buying the iPhone SE for form factor and not for cost reasons to buy a richer mix of products, helping to boost blended average selling prices.
It’ll be interesting to see what Apple’s ultimate go-to-market strategy will be for this product — assuming it’s real.
iPhone 7 Plus and iPhone 7 in rouge
Apple has been steadily adding New color choices to its iPhone lineup over the years. In 2013, Apple introduced Gold, in 2015 we got Rose gold, and in 2016 we got Black & Jet black. It’s looking as though we’re getting Red this year.
It’s not clear how much impact bringing red color models into the lineup will have on overall sales; after all, are there truly potential customers out there that haven’t purchased a new iPhone but totally would have purchased an iPhone if only it had come in red?
For what it’s worth, in a poll run by Apple, 116 voters out of a total of 15,570 said that they were most excited about a red option coming to the iPhone 8 — losing to all other potential options except for Speed Improvements.
We’ll see if the introduction of Red iPhone 7 Plus & iPhone 7 has any real impact on iPhone sales soon enough, if this rumor seems to be true.