Apple iPhone Continued to Struggle for Ground in China During the Oct – Dec Quarter, Ceding 4th Place in The Country’s smartphone market under pressure from local brands like Huawei OPPO, VIVO and Xiaomi, According to New Research Data.
The 44.1 Million iPhones Apple shipped in the country was down 18.4% Year-Over-Year, and Led it to Slide into Fifth Place, Research Firm Canalys Said this week. The company was in fact Eclipsed by Xiaomi, even though the latter saw shipments fall 21.4% to 51.9 Million.
Leading the Market Was Huawei with 75.9 Million. Oppo slotted into second with 72.8 Million, while Vivo managed 64.1 Million.
Once expected to be a major growth driver for Apple, China has instead become a battle —perhaps the biggest obstacle being the high price of the iPhone versus local Android-based options.
When Announcing its OCT – Dec Quarter Results, the company noted that revenues were down 8.5% in the country. CEO Tim Cook Blamed this partly on currency values, but also commented that the market was “Not Without Challenges.”
Canalys analyst Jessie Ding Suggested that as elsewhere, Many Chinese may be content with older iPhones and waiting for this year’s models, led by the “Apple iPhone 8,” Sometimes known as the “Apple iPhone X.”
Although it could be a limited Model costing upwards of $1,000, the ” Apple iPhone 8” is expected to offer an Edge-to-Edge OLED screen, replacing a physical home button with a virtual “Function Area.” To fill in for Touch ID, the phone may rely on Advanced Facial Recognition.