The iPhone Supercycle Comes

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Analysts and Investors are getting more and more excited about this year’s iPhone launch. The announcement isn’t expected until October, but the 10th Anniversary of the Apple iPhone is already getting more hype than any model since the iPhone 6 & 6 Plus in 2014, when Apple debuted its larger screen models. The rumor mill is buzzing about new features like a better battery , Fancy OLED Displays, an Edge-to-Edge Display and a . Morgan Stanley says the New phone could drive a Supercycle of upgrades….!

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On Thursday, Analysts at Morgan Stanley bumped their Price Target on Apple to $155, from $149, Eule Reports. The firm thinks Apple could ship 261 million iPhones Next Year, which runs from September 2017-18. That forecast is More optimistic than the Wall Street Average, which currently sees Apple selling 239 Million iPhones.

Some of the upside could come from Better Than Expected Demand from China, Morgan Stanley says. Counter to Market Belief our Analysis Suggests Apple is Positioned to take net users from local Chinese Smartphone Brands Like Huwaei , OPPO, VIVO, Morgan Stanley’s Katy Huberty wrote on Tuesday. We believe consensus estimates and share price will rise over the Next 6 Months to better Reflect bullish Supply chain data points and the China Opportunity.

In a best-case scenario, Morgan Stanley sees Apple shares rising as high as $190. That’s what the firm refers to as its Bull Case.

On Thursday morning, Apple shares were up 0.45% to $166.25.

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